Penly writes polished, winning proposals in 90 seconds. AI-powered scope, smart pricing, e-sign, and open tracking — built for creative freelancers who'd rather be doing the work.
You're a world-class designer, writer, or video editor. But your proposal looks like it was made in Google Docs at midnight — because it was. Clients judge the proposal before they judge the work.
And the time you spend writing them is time you're not billing.
Type a quick brief in plain English — the client, the project, rough deliverables. No templates to fill out. No formatting. Just talk to it like a colleague.
~60 secondsPenly generates a fully structured proposal — scope, deliverables, timeline, pricing tiers, payment terms, and T&Cs — all matched to your brand and niche.
~30 secondsShare a polished link. Get notified the moment they open it. Clients sign right in the browser. Funds transfer on approval. Done.
~10 seconds to sendDescribe your project in a text box. Claude-powered AI writes the full proposal: executive summary, scope of work, deliverables, timeline, pricing tiers, revision policy, and legal T&Cs. Output in under 90 seconds. Edit anything, or send as-is.
Core featureStop guessing. Penly suggests pricing based on your project type, deliverable count, timeline, your historical rates, and anonymized market data from thousands of proposals in your niche. Present one price or tiered options with a click.
Pro featureKnow the second a client opens your proposal. See which sections they re-read. Get a notification when they've viewed it 3+ times — that's your signal to follow up. No more sending emails into the void.
Pro featureClients sign in the browser. No PDFs, no printing, no scanning. Works on mobile. Legally binding. You get a signed copy automatically. Kick off the project the same day.
Free forever"I sent my first Penly proposal on a Tuesday. Client signed by Thursday. I'd been going back and forth with this same client for two weeks on a Google Doc proposal. I nearly cried."
"The pricing engine told me I was undercharging by about $800 on a typical branding project. I bumped my rates, used the new proposal format, and closed 4 of my next 5 pitches. Paid for itself in week one."
"I do 8–10 proposals a month. That used to be 40 hours of my life. Now it's maybe 3. I use the time I saved to actually do more work. I can't imagine going back to the old way."
Penly Pro costs $39/month. The average freelancer wins one additional project every 60 days after switching. At $2,500/project, that's 64× ROI.
Not at all. You just describe what the project is — in plain language, like you'd explain it to a friend. Penly handles the structure, language, scope breakdown, pricing tiers, and legal terms. If something doesn't fit perfectly, every section is fully editable.
It pulls from your own past proposals (once you have a history), market rate data for your project type and region, and industry benchmarks. It gives you a suggested range, not a hard number — you always decide the final price. Early users report it typically suggests 15–30% higher than they'd have quoted themselves, which is usually closer to market rate.
Yes. Penly uses industry-standard e-signature technology that complies with the ESIGN Act (US), eIDAS (EU), and Electronic Commerce Act (UK). Signed copies are stored with a full audit trail including IP address, timestamp, and device information.
Yes — upload your logo, set your brand colors, choose a font, and pick a layout. Every proposal auto-applies your brand kit with no manual formatting. Business plan users can also use a custom domain for their client portal.
You can cancel anytime — no contracts, no penalties. You'll keep access until the end of your billing period, then drop to the free plan. All your proposals, templates, and client data stay accessible. We don't hold your work hostage.
Proposify is a template editor — you still write everything yourself. HoneyBook is a full CRM, which means 80% of what you pay for is tools you won't use. Penly does one thing: writes and closes proposals, using AI for the heavy lifting. It's faster, cheaper, and purpose-built for solo creatives who want wins, not workflow software.