Press Kit

Penly.it — Brand & Press Kit

Everything you need to write about, review, or launch Penly.it. Copy, brand colors, assets, and Product Hunt materials — all in one place.

Product Hunt Launch Copy

Tagline (60 chars)

AI proposals that close — write, track, and e-sign in minutes

Maker comment (first comment on launch day)

Hey Product Hunt! 👋

I built Penly.it after watching myself (and every freelancer I know) waste hours writing proposals that still lost to faster, slicker competitors.

The insight: proposals are the first piece of work a client sees. If it looks like it was rushed, they assume the actual work will be too.

So I built a tool that does the heavy lifting:

✦ AI generator — describe your project, get a full proposal in seconds

✦ Open tracking — get notified the moment they read it

✦ E-signature — clients approve directly in the browser, no account needed

✦ 50 templates across 15 niches — web design, branding, UX/UI, photography, copywriting, motion graphics, podcasting, and more

Free to start — 3 full proposals, no credit card.

Happy to answer any questions. Would love to hear what proposals look like in your workflow! 🙏

Short description (for PH listing, 260 chars)

Penly.it is an AI-powered proposal tool for creative freelancers. Describe your project and get a polished, client-ready proposal in seconds — with e-signature, open tracking, and 50 niche templates built in. Free to start.

Topics / tags

Productivity · Freelance · AI · Sales · Design Tools · SaaS

Elevator Pitches

One sentence

Penly.it is an AI proposal tool for freelancers — write, send, track, and e-sign client proposals in under 5 minutes.

One paragraph

Penly.it is an AI-powered proposal tool built for creative freelancers. Describe your project in plain language and get a fully written, client-ready proposal in seconds. Send it with a link, track when your client opens it, and let them e-sign directly in the browser — no DocuSign, no PDFs attached to emails. 50 industry-specific templates across 15 niches included. Free to start.

Three bullets

• AI generates a polished proposal from a brief — deliverables, pricing, and timeline included

• Open tracking notifies you the moment a client reads your proposal

• Clients e-sign directly in the browser — no account or download required

Brand

Primary Teal

#0d7a65

Warm Cream

#f4f1ec

Ink

#1a1714

Muted

#9e9a93

Typography

Lora (serif) — headings, brand moments

Albert Sans (sans-serif) — UI, body copy

IBM Plex Mono — labels, metadata, small caps

Logo usage

The Penly.it logotype is the wordmark "Penly.it" set in Lora SemiBold. The logomark is a rounded square in Primary Teal (#0d7a65) with a white "P".

Do not alter the colors, stretch the mark, or place it on a background with insufficient contrast. Minimum size: 80px wide for the wordmark.

Tone of voice

Confident but not arrogant — we know what we built is good, we don't need to shout about it.

Direct — say it plainly. Freelancers are busy. Get to the point.

Warm — this tool is for real people doing real work. Speak to the person, not the persona.

Never use: "game-changing", "revolutionary", "10x", "disruptive"

Key Facts

< 5 min

To create a proposal

Niche templates

To start

Pricing

Starter — Free · 3 proposals · AI generator · E-sign · Open tracking · 50 niche templates

Pro — $39/month · Unlimited proposals · Analytics · Priority support

Business — $79/month · 3 team seats · White-label · Custom email domain

Target audience

Creative freelancers: web designers, brand designers, photographers, copywriters, video editors, developers, social media managers, SEO consultants

Press Contact

Press & media inquiries

support@penly.it

We respond within 24 hours. For launch embargoes, product demos, or interview requests — just say so in the subject line.